Within the types of teas available, more and more options of flavors are being developed, some mild, some strong, with fruit and floral infusions among others, to suit everyone’s preferences and appeal to the taste buds. Having the highest preference after water, tea is a part of almost everyone’s daily lives. Seeing the demand, one sees more and more brands springing up every day that offer different variations of the types of tea. In order to be unique and capture the targeted audience, brands are utilizing the advancements in technology in the development and designing of the tea box to ensure that they stand out from amongst their competitors, increase their popularity and to boost their sales.
Whether it is a single serving tea bag packaging, or a number of similar bags enclosed in a box or a tea bag organizer that carries various different flavors of tea to choose from, the designing is what sets one brand apart from the increasing competition and allows it to make a mark in the mind of the consumer. Keeping this in mind it only makes sense that each brand manufacturer has customized boxes designed according to suit their needs and product.
Having a unique shape and size is easily possible with the advancements in technology and the number of materials available has increased the number of customizations possible by manifolds. Custom tea boxes can be done in a variety of shapes and sizes and colors. Pyramid shaped boxes can be used to package tea bags that are pyramid shaped as well, making them more attractive just by having a unique shape and the brand can also set up a pyramid display in the store to attract even more attention of the buyers.
The boxes can also have windows and compartments and can also be shaped to form a tea bag box dispenser as well adding to the fascinating design and boosting sales and increasing value with added convenience points.
Having a beautiful picture of a steaming hot cup of tea or a glass of cool ice tea for that matter can really appeal to the consumers and make the mouth water just by looking at the box even before the actual tea has been prepared. Having custom done graphics and photography can really make a brand stand out from all the others using similar stock images. Also having different colors and images of the fruits and flowers that have been used for infusion can make it easy and convenient for the customer to pick the flavor of their choice without having to have to pick up the box and read and scan the ingredients.
The imaging and printing can really add to the packaging and make or break the product in itself. Not only do the inks need to be of the highest quality, but adding the extra add-ons like spot laminating can add that extra bit of shine to certain parts of the image and make the brand stand out.
Using the highest quality materials, that are food grade safe, is a must for the designing of boxes for any consumable and edible item. When it comes to teas, this is of utmost importance. Materials that help to retain the freshness by absorbing moisture and by having layers that protect the tea from the external elements are key to a wonderful flavor as originally intended and in turn lead to customer satisfaction and retention, ensuring sales. Therefore, when designing the bags and the boxes and even tea box organizer, manufacturers should rely on the expertise of a professional and not compromise on the quality of the packaging and use the finest materials in any case. It is even said that high quality materials can even ‘enhance’ the flavor of the tea contained within.
With the public being more and more aware on a daily basis of the harmful effects of disposable packaging have on the environment, have designs of boxes that are made up of eco-friendly materials and / or are biodegradable is a big plus and adds major points to the brand image in the eyes of the consumer. Since purchasing a product is all about an experience, materials that are not harmful to the environment and have a low carbon footprint and help to reduce landfill, will have the customers feeling happy in making their choice, hence, leading to more sales.
One of the most easily available and customizable materials is cardboard or paper board and this is also cost effective and has the most options possible. Not only does it take up printing really well but it can be formed and assembled into different shapes and is also recyclable and ecofriendly. Hence, manufacturers prefer to get customized boxes made of cardboard or paper board, which may be lined with foils and other materials to preserve freshness and protect from the outside elements.
